Why Cityrail's processes fail on a daily basis...
Today I had to complete a long form to buy a train ticket. Of course, I had to fill in a paper based form, take it to a station where I held up the already long queue whilst a little man typed my details into his system and manually swiped my credit card through one of those old non-electronic crunching machines that kill your credit card.
If I was to buy a plane ticket I'd simply go online, punch in my details and turn up at the airport and collect my ticket. Why should it be so hard to buy a train ticket?
Some thoughts...
1. Why do I need to fill in a form for a ticket anyway? Why can't I just buy a 30 day ticket like I buy a 7 or 14 day ticket? No-one asks me to fill in a form then...
2. If I do need to fill in a form, why can't I do it over the web and have the ticket posted to me or collect it at a station?
3. In this day and age why don't all stations have electronic credit card facilities?
Why?
Well unfortunately the reasons are simple. No investment - either financially or from a process point of view. There is also no competition, so why bother trying to make the customer happy? So we have to put up with long queues, crap trains and overcrowding until it becomes the next politician's platform (excuse the pun) for election.
If only cityrail was run like a business.











