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June 24, 2009

EVERYTHING is Process

Oasis-The-Masterplan-Front My favourite band of all time, Oasis once sang "You're all part of the Masterplan..." and that's how I think about process.

What a lot of people seem to forget is that everything we do is a process. When you get up in the morning you follow a process, when you brush your teeth you follow a process. A lot of what we do has become routine and habit, but once upon a time they were new to you - you probably just don't remember when the switch from being a new process to being "just something you do" occurred.

How is this relevant? - well we have to stop thinking of process as being a thing that we fix or we tweak or we control. It is all of those things, but it is so much more - process IS everything that we do, and the sooner we can make decision makers understand this way of thinking, the sooner we'll change the world.

Process is rock n' roll. They just don't know it yet.

TPN

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