Will Twitter Embrace Process or will it become "The New Spam"?

Twitter - love it or hate it, it's the big thing at the moment. I use it myself, but only as much as I can stand to and only for business purposes.

But recently I've noticed that all I'm getting through these days is what I call "twitter spam" - "followers" whose only updates are the same as those crappy spam e-mails we're all now so used to. Twitter is in danger of becoming the new spam. And what about cybersitting? At the moment I can (and as a test I have) registered twitter names of major corporations that don't quite get it yet (shame on them!) - how long before someone invents a little piece of software that starts registering thousands of twitter names and then puts them up for sale?

I see twitter as being like one of those kids who grew up in a commune like River Phoenix or something - a brilliant genius, but not quite living in the real world - full of innovation and creative spleandor, but not able to live with normal society. Twitter's free and easy lifestyle is about to end, I fear. With innovation comes responsibility- twitter has triumphed, but now some rules have to be put in place to protect it's users and to protect it's end goal.

Dare I say it, it's time for process.

- TPN